Why Irish Turf Incense is making a comeback in Newry

In recent years, Newry has seen a quiet but meaningful resurgence of a traditional Irish treasure: turf incense. Once a simple by-product of rural life, turf (or peat) has found new appreciation among locals and visitors alike who want to reconnect with Ireland’s heritage in a modern, sensory way.

A Scent That Feels Like Home
For many people across Ireland, the smell of burning turf sparks instant nostalgia—memories of warm hearths, family gatherings, and countryside evenings. In Newry, where rural roots run deep even as the town grows, turf incense provides a comforting bridge between past and present.

A Sustainable Way to Enjoy an Old Tradition
While burning actual peat is less common today due to environmental concerns, turf incense offers a sustainable alternative. The incense is made from compressed peat that recreate the experience without relying on large-scale peat extraction. This allows people to enjoy the aroma responsibly.

The Rise of Heritage-Inspired Gifting
Local shops in Newry and across Ireland, have noticed an increased interest in products that celebrate Irish heritage. Turf incense has become a popular gift item, especially for:

People living abroad who miss home
Visitors seeking authentic Irish-made souvenirs
Locals who want to bring a traditional scent into modern homes

Beautifully packaged and uniquely Irish, turf incense stands out in a world full of generic candles and diffusers.

A Perfect Match for Newry’s Cultural Revival
As Newry continues to invest in arts, culture, and regional identity, traditional crafts and scents have found renewed purpose. Turf incense fits right in—evoking a sense of place and sparking conversations about history, craft, and community.

A Soothing Ritual in Busy Times
Whether used during meditation, unwinding after work, or creating a cosy atmosphere on rainy evenings, turf incense offers something uniquely calming. In a fast-paced world, earthy, grounding scents are making a comeback—and turf remains one of the most distinctively Irish options.

Whether you are planning on a shopping trip in Newry, the North or South of Ireland, ask your local retailer if they stock Aureal Turf Incense, or if not, we can ship it directly to your door! https://turfincense.com/collections/turf-incense